WHO Europe and University of Exeter launch new Knowledge Hub (BCI-HUB)

WHO Europe and University of Exeter have launched a new Knowledge Hub on Behavioural and Cultural Insights. BCI-HUB is a platform designed to share and showcase evidence and good practice, and there’s a whole section on Arts & Health!


The Behavioural and Cultural Insights (BCI) Hub provides a knowledge-sharing platform for evidence and good practice related to the barriers and drivers of healthy practices. The Knowledge Hub was developed and is maintained by the University of Exeter’s WHO Collaborating Centre for Culture and Health in partnership with the Behavioural and Cultural Insights Unit at WHO/Europe.

What are behavioural and cultural insights?

The term behavioural and cultural insights refers to understanding the contextual and individual factors that affect healthy behaviours and practices. These insights draw on research from the social sciences and health humanities to enable engagement with the people targeted and affected by policy.

Improving the health and well-being of all cannot be achieved without an understanding of the barriers and drivers that people experience in adopting healthy practices. Systematically exploring these barriers and drivers and creating environments based on these insights is often not integrated into health policy planning.

Behavioural and cultural insights enable us to engage with communities and individuals rather than considering them solely as the recipients of health interventions.

What is the purpose of the BCI-Hub?

The BCI-Hub is designed to share and showcase evidence and good practice. The site brings together content from past, present and future projects related to behavioural and cultural Insights, created by both WHO and external partners.

There is a key focus on arts and health, with many reports, research and resources available HERE >>




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