Introduction to Creative & Credible: How to Evaluate Arts, Health and Wellbeing Outcomes (Workshop)

10.00am - 4.00pm

“A great overview and introduction to a complex topic”


This one-day workshop will explore key principles and methodologies for evaluating arts for health and wellbeing programmes, examining the opportunities and challenges linked to embedding evaluation best practice appropriately, creatively and robustly.


“Builds upon pre-existing knowledge in a constructive, meaningful way.”


The workshop, offered by Willis Newson and the Royal Society of Public Health, is part of the arts health and wellbeing CPD Programme, Creative and Credible. The programme builds on the Economic and Social Research Council funded research project with University of the West of England (UWE), Bristol, led by Professor Norma Daykin and Willis Newson Director Jane Willis, which aims to support best practice in evaluation in arts, health and wellbeing.


“It was high level but well-paced for beginners”


The workshop will examine each phase of the Creative and Credible evaluation cycle, from planning through to dissemination, responding to participants’ questions and providing guidance on when and how to use different evaluation approaches, methods and tools.


“Great materials I can use straight away – also both facilitators clearly had a wealth of knowledge and experience.”


Delivered collaboratively by trainers from both academic and practice perspectives, the day is appropriate for those new to arts, health and wellbeing evaluation as well as to those with research and evaluation experience who want to deepen their knowledge of evaluating wellbeing outcomes. It is aimed at arts practitioners, arts and health producers and managers, evaluators and organisations seeking to develop a wellbeing focus as part of their work.


“Stimulating, engaging, excellent information, impressive individuals /expertise.”


About the Trainers:

Professor Norma Daykin is an award-winning researcher with extensive experience of evaluating arts projects in a wide variety of health and wellbeing contexts. She is co-executive editor of Arts and Health: an International Journal of Research, Policy and Practice, and author of Public Health England’s Arts, Health and Wellbeing Evaluation Framework. She is currently Professor in the Institute of New Social Research at the University of Tampere, Finland.

Jane Willis is a creative producer and strategic thinker. In 1994, she set up Vital Arts at Barts Health NHS Trust and, since then, has worked with more than 32 NHS Trusts to produce inspiring creative programmes that improve health and wellbeing. She has played an active role in the development of the sector over the past 25 years and has expertise in arts and health evaluation, developed through a longstanding relationship with UWE. The Willis Newson approach to evaluation is rigorous, appropriate to the context and rooted in creative practice.


“Great trainers, concepts broken down and explained very clearly.”




The price includes lunch as well as RSPH Associate Membership free for the first year, and the chance to join the Arts, Health and Wellbeing Special Interest Group.

How to Book:

For further information or to book a place click hereor go to:

For further information about the Creative and Credible Project that informed the design of the programme, please visit the Creative and Credible website.

Did you find this resource useful?

As a registered charity we are only able to continue to provide the information and resources found on this site if we continue to receive charitable donations and grants. If you found this resource useful, then please consider donating.